Some years ago, huge landing marks started to appear below the highest cliffs in Åre. That kind of cliffs that only a handful of skiers in the valley actually could pull off with a stomped landing. But none of the “handful skiers” hade made these tracks and rumors began to spread. There was an anonymous skier out there who could easily qualify for Freeride World Tour, but did not want attention. The unknown freerider got the name “The Demon”.
It is not an understatement that Erik is one of today’s best freeskiers in the world, especially when it comes to skiing in ultrasonic speed in shitty snow conditions. And doing it with stoke and a big smile. He also seems to inhale helium for breakfast, because when he flies off a kicker he seems to hoover forever.We know of no other skier to have that unique combination between pop and charge.
Irma Krantz Golinski
Gothenburg girl who has literally lived in her suitcase the last couple of years, trying to maximize her number of ski days. Everything started in Åre six winters ago and since then Irma has logged three winters in North America, one in Nendaz and is currently living in Verbier.
Already her first season, Irma was eager to try out freeride competitions and last winter she started competing on the Freeride World Qualifier with two podiums so far this season. Cross your fingers for a good second half!
We teamed up with Irma after she tested Mothertree 105 and was stoked. This is her own words “Mothertree is all I want in a ski. It is light which makes it playful but still a real charger ski that you can trust in high speed. Works as good in powder as in “shit fuck conditions.“
This is a restless, active and happy girl at 22years of age. Ever since her childhood she has been spending her winters on a pair of skis mainly located in the beautiful Kittelfjäll. Ever since her graduation, she has been spending her winters in the Swedish mountains, the European Alpes and in Japan.
For this season her mindset is more or less the same. Klara will have her “basecamp” in Kittelfjäll where you can spot her charging the trees and chutes. But she is also planning to go powderhunting a couple of weeks in Engelberg, which has been a dream destination of hers for a long time. Knowing herself, she will also take part in various freeride contests. Last season she was at the SBMC in Riksgränsen and qualified to finals. So You can definitely say shes a great skier.
Back from an amazing hiking trip in the mighty mountains of Nepal, Klara looks forward to a fantastic winter season as ambassador for the Mothertreeskis and InspireUs. She wants to improve her skiing even more, ski steeper and drop cliffs bigger than before. We really look forward to seeing in what direction she will point her skis this winter.
Born and raised right where Extrem Skis started – Frösön/Östersund.
Like many other talented freeskiers, Caroline started off with ski racing that later transformed into freeski competitions. Last winter Caroline climbed up the podium on many prestigious freeride competitions such as Freeride World Qualifier and the legendary Scandinavian Big Mountain Championships.
When not skiing she splits her working hours between beeing a store manager at Peak Performance and managing the world’s largest network for girls within action sports – InspireUs. Together with two action sports friends, Caroline started this network in order to inspire and motivate other females doing fun stuff in a macho world.
Ski bum from Chamonix, Innsbruck and Åre, who has also spent the summers in New Zealand and Argentina in order to ski all year round.
Tove is a perfect example of pure skiing happiness in combination with shredding gnarly terrain. We have not made up our minds yet whether her positive vibe, or the freeriding technique, that is the reason for her impressing freeriding during the last years.
On top of that she has managed to squeeze in a profession as a physiotherapist between all powder tracks and now continues that road with an university degree in Sport Science in Innsbruck.
From the flattest part of Sweden, still a kick-ass skier. How is that possible?
If you have a ski addicted dad, grew up next to Skåne’s best ski specialist store and went to the alpine skiing programme in Järpen (Åre) – it is a good start!
Now Felix is a member of the Swedish Freestyle Team and focusing on the Olympics 2018. Both when skiing moguls and freeriding, Felix is also the sidekick of Extrem Rider Ludvig Fjällström.
Both Felix and Ludvig are that kind of ‘next generation skiers’ that manages everything on the mountain – especially bringing the big and technical airs from moguls and the park to the freeride terrain.
Åre’s charger number one!
Per is today one of the most experienced and qualified mogul skiers in Sweden, which also has put his imprint on his freeriding. Whether competing on the World Cup in moguls, or just skiing with his friends in Åre, there is always a charging attitude to his riding.
During the last winters, Per’s backflips has become his signature mark. Either he is pulling them off huge in Östra Ravin or making double ones over our local highway E14 (vimeo.com/59082059).
If not busy with moguls or backflips you can find him riding his stylish Harley Davidson.
Photo: Nicklas Blom
Ville is Norwegian, although having lived several years in his childhood in Canada before moving back to Norway. Now his base is in Stavanger and seems super pleased with combining skiing with petroleum geology studies.
Besides competing at the Norwegian Freeride Cup, our guess is that we will see a lot of skiing from his home mountain Roldal also this winter – one of the most freeride oriented ski resorts in Norway.
With a charger mentality, Ville went BIG on his Roldal competition and was unfortunately badly injured. However, with focus on rehab and a university semester in Australia, he seems ready to be back on snow this winter!
Victoria is originally from UK but have lived the last 20 years in Verbier (and the last two years in Vallorcine on the French border to Switzerland) with her 10 year old daughter Mila.
Today she works full time in the ski patrol in Verbier and will keep us updated with her daily work life. We are really looking forward to get a insight into her every day challenges. Victoria will primarily use the two Project Woman models as her work tool on the mountain – blowing off avalanches or skiing down injured people in hand-held sleds.
Raised in Duved began alpine skiing at a young age. Later, curious as he is, he found his way out on the other parts of the mountain and his passion for freeride began to grow, in the same pace as his natural talent for skiing and finding his way down the mountain.
Alongside his four years of studies In the Natural Science Program he also focused on moguls, which has given him and his skiing a lot. He makes skiing into an artform. You can see him hoovering down the mountain in all various terrains. With his creative mind he makes everything look smooth and easy and it seems as he is one with the mountain.
This winter he has packed his Mini Cooper with all of his belongings and is heading for La Grave and Japan. Looking forward to a season with this fellow right here.
Raised in the harsh nature at the docks of Vaxholm. Jake The Snake is a cool youngster in the time of his life. He’s been skiing for as long as he can remember and that really shows when you see him on the mountain.
The fresh fisherboy from Vaxholm really knows what to do with a pair of skis and cruises down the mountain in full control and in a creative way. When he’s not on snow, you’ll probably find him in the ocean chasing waves or fooling around in town with friends. He wants to have fun and that’s what he does. His plans for the winter is:
“Ski fast, fly far and have really fun all the time.
Born at the foot of mount Matterhorn, Max first stood on a pair of skis at two years of age. Ever since that moment his passion for skiing has been flowing. With an alpine racing background, he made it into the western Switzerland national team at the age of 12. Every summer he trained on the local glacier together with the team. He skis 365 days a year which makes him a very experienced skier.
He is currently aspiring to become a ski instructor in the mighty and mountainous landscape that Zermatt has to offer. Max started his studies in January of 2016 and in April 2019 he will have completed his 3 years of studies. He’s planning to proceed his education to become a mountain guide. He’s in other words in love with the Alpes landscapes. Therefore it is not very unexpected to hear his motto:
“Proud to call the mountains my home”
Born and raised in Åre, member of the Swedish Freestyle Team, already been in the finals of the Olympics, now focusing on the Olympics 2018, and nevertheless the sidekick of Extrem Rider Felix Elofsson.
Both Ludvig and Felix are that kind of ‘next generation skiers’ that manages everything on the mountain – especially bringing the big and technical airs from moguls and the park to the freeride terrain.
Although his first time on skis was at ten years old it did not stop him from getting completely hooked on skiing.
He’s been working as a park digger while developing his freestyle skills as well competing in several mogul competitions. Sadly due to an injury he shifted from moguls to pipe riding and participated both in world cup and world champions. Nowadays he’s teaching as well as doing some freestyle skiing while happily floating around in the bottomless powder in Japan. He’s also currently participating in the Japanese Freeride world tour events.
Young, talented and super stoked rider from Åre – there are no any limits of how far this guy can go.
After graduating from the alpine skiing programme in Järpen, focusing on moguls, Alexander is now spending most of the winters in the Alps. A few years ago he and his other shredding friends hanged out in Verbier and set a new standard of skiing in the valley: Chalet Kartong Video.
This is a guy who lets his skiing speak for itself and we are super excited to see where this ends up – either in more epic season edits or with his freeride competition ambitions!
Photo: Nicklas Blom.
Legendary mogul skier from Jukkasjärvi (yep, the world famous Ice Hotel village), now living in Åre.
After top results in the Turin and Vancouver Olympics, Jesper was the head coach for the Swedish Freestyle team for years. Now he secures the regrowth of kick-ass skiers in Åre, or as one of the founders of Magasin Åre expressed it:
“I Åre får man Jesper Björnlund som gympalärare när man börjar ettan. #älskaåre”
In addition to one of Sweden’s best mogul skiers of all time, Jesper is still today one of the best Swedish freeskiers, using every second of work-free time to shred our local mountain (check video).
Photo: Nicklas Blom
Living in a small village looking over La Grave, consisting of 50 happy mountain folks and a bunch of goats, Luka Ås, 15, is a passionate freeride skier. Surrounded by the mythical freeride mountains Luka feels right at home an, despite his young age, he’s been skiing far more than most adults. Whenever he gets the chance you can spot him on the mountain jumping around with style in the deep snow. Luka believes skiing is supposed to be fun, we agree.
Getting to school ain’t always easy. During heavy snowfalls the pass between La Grave and the school in Briançon closes down. That means a day or two in the slopes until the weather clears up.
As the snow melts he swaps his skis for the skateboard and rips the French streets making cool video edits while listening to sweet tunes. Occasionally he goes surfing as well. A young multi-talent or what?