Some years ago, huge landing marks started to appear below the highest cliffs in Åre. That kind of cliffs that only a handful of skiers in the valley actually could pull off with a stomped landing. But none of the “handful skiers” hade made these tracks and rumors began to spread. There was an anonymous skier out there who could easily qualify for Freeride World Tour, but did not want attention. The unknown freerider got the name “The Demon”.
It is not an understatement that Erik is one of today’s best freeskiers in the world, especially when it comes to skiing in ultrasonic speed in shitty snow conditions. And doing it with stoke and a big smile. He also seems to inhale helium for breakfast, because when he flies off a kicker he seems to hoover forever.We know of no other skier to have that unique combination between pop and charge.
Swedish freeski legend and one of the world’s best and most famous freeriders of all times.
The collaboration with Extrem Skis started with Sverre reading about the unique community-developed ski model “Opinion”. After two years of elaboration with constructions on the 118 width model, we launched the Opinion 108 Charger together. A modern charger with playful shape yet high-performance titanal construction.
Sverre has a background as an elite alpine skier, also with a successful skicross career with a number of wins in Europe and the US. In addition Sverre, together with Kaj Zackrisson, today runs the company Kask of Sweden. Sverre and Kaj are also founders of the competition Skiers Cup, where the best European freeskiers face the best skiers from North America in a team competition.
Irma Krantz Golinski
Gothenburg girl who has literally lived in her suitcase the last couple of years, trying to maximize her number of ski days. Everything started in Åre six winters ago and since then Irma has logged three winters in North America, one in Nendaz and is currently living in Verbier.
Already her first season, Irma was eager to try out freeride competitions and last winter she started competing on the Freeride World Qualifier with two podiums so far this season. Cross your fingers for a good second half!
We teamed up with Irma after she tested Mothertree 105 and was stoked. This is her own words “Mothertree is all I want in a ski. It is light which makes it playful but still a real charger ski that you can trust in high speed. Works as good in powder as in “shit fuck conditions.“
Born and raised right where Extrem Skis started – Frösön/Östersund.
Like many other talented freeskiers, Caroline started off with ski racing that later transformed into freeski competitions. Last winter Caroline climbed up the podium on many prestigious freeride competitions such as Freeride World Qualifier and the legendary Scandinavian Big Mountain Championships.
When not skiing she splits her working hours between beeing a store manager at Peak Performance and managing the world’s largest network for girls within action sports – InspireUs. Together with two action sports friends, Caroline started this network in order to inspire and motivate other females doing fun stuff in a macho world.
Ski bum from Chamonix, Innsbruck and Åre, who has also spent the summers in New Zealand and Argentina in order to ski all year round.
Tove is a perfect example of pure skiing happiness in combination with shredding gnarly terrain. We have not made up our minds yet whether her positive vibe, or the freeriding technique, that is the reason for her impressing freeriding during the last years.
On top of that she has managed to squeeze in a profession as a physiotherapist between all powder tracks and now continues that road with an university degree in Sport Science in Innsbruck.
From the flattest part of Sweden, still a kick-ass skier. How is that possible?
If you have a ski addicted dad, grew up next to Skåne’s best ski specialist store and went to the alpine skiing programme in Järpen (Åre) – it is a good start!
Now Felix is a member of the Swedish Freestyle Team and focusing on the Olympics 2018. Both when skiing moguls and freeriding, Felix is also the sidekick of Extrem Rider Ludvig Fjällström.
Both Felix and Ludvig are that kind of ‘next generation skiers’ that manages everything on the mountain – especially bringing the big and technical airs from moguls and the park to the freeride terrain.
Åre’s charger number one!
Per is today one of the most experienced and qualified mogul skiers in Sweden, which also has put his imprint on his freeriding. Whether competing on the World Cup in moguls, or just skiing with his friends in Åre, there is always a charging attitude to his riding.
During the last winters, Per’s backflips has become his signature mark. Either he is pulling them off huge in Östra Ravin or making double ones over our local highway E14 (vimeo.com/59082059).
If not busy with moguls or backflips you can find him riding his stylish Harley Davidson.
Photo: Nicklas Blom
Ville is Norwegian, although having lived several years in his childhood in Canada before moving back to Norway. Now his base is in Stavanger and seems super pleased with combining skiing with petroleum geology studies.
Besides competing at the Norwegian Freeride Cup, our guess is that we will see a lot of skiing from his home mountain Roldal also this winter – one of the most freeride oriented ski resorts in Norway.
With a charger mentality, Ville went BIG on his Roldal competition and was unfortunately badly injured. However, with focus on rehab and a university semester in Australia, he seems ready to be back on snow this winter!
Victoria is originally from UK but have lived the last 20 years in Verbier (and the last two years in Vallorcine on the French border to Switzerland) with her 10 year old daughter Mila.
Today she works full time in the ski patrol in Verbier and will keep us updated with her daily work life. We are really looking forward to get a insight into her every day challenges. Victoria will primarily use the two Project Woman models as her work tool on the mountain – blowing off avalanches or skiing down injured people in hand-held sleds.
Born and raised in Åre, member of the Swedish Freestyle Team, already been in the finals of the Olympics, now focusing on the Olympics 2018, and nevertheless the sidekick of Extrem Rider Felix Elofsson.
Both Ludvig and Felix are that kind of ‘next generation skiers’ that manages everything on the mountain – especially bringing the big and technical airs from moguls and the park to the freeride terrain.
Legendary mogul skier from Jukkasjärvi (yep, the world famous Ice Hotel village), now living in Åre.
After top results in the Turin and Vancouver Olympics, Jesper was the head coach for the Swedish Freestyle team for years. Now he secures the regrowth of kick-ass skiers in Åre, or as one of the founders of Magasin Åre expressed it:
“I Åre får man Jesper Björnlund som gympalärare när man börjar ettan. #älskaåre”
In addition to one of Sweden’s best mogul skiers of all time, Jesper is still today one of the best Swedish freeskiers, using every second of work-free time to shred our local mountain (check video).
Photo: Nicklas Blom
Young, talented and super stoked rider from Åre – there are no any limits of how far this guy can go.
After graduating from the alpine skiing programme in Järpen, focusing on moguls, Alexander is now spending most of the winters in the Alps. A dew years ago he and his other shredding friends hanged out in Verbier and set a new standard of skiing in the valley: Chalet Kartong Video.
This is a guy who lets his skiing speak for itself and we are super excited to see where this ends up – either in more epic season edits or with his freeride competition ambitions!
Photo: Nicklas Blom.