The history takes off already in 1981, when the founders Patrik Söderlund and Stefan Cederberg started to make snowboards in their parents’ garage on Frösön outside of Östersund. Patrik and Stefan had picked up the signals of what was going on in the US. Soon they started to experiment with their own creations and tried different methods of manufacturing snowboards. The families’ garages were shortly turned into an inventor’s workshop with a lot of ideas and creativity. Epoxy was smudged on plywood boards and steel egdes were not yet to think of. The only thinkable way to ride the boards was in powder snow.
Hobby becomes business
When snowboarding boomed in the early 90′s, the founders decided to invest more and go all in. After having visited the big manufacturers in the Alps, they realized that their own way of producing was very similar and that their homemade construction had come pretty far. In 1993 Extrem Snowboards of Scandinavia was found and a 20 sqm garage was exchanged for a 800 sqm factory building. At the same time some serious investments in new machinery were made. The growth came quickly and very soon Extrem became one of the largest snowboard brands in Sweden. All boards were developed, tested and handcrafted in Åre.
The first skis
In 1998 the company started to make skis under the same brand, which were the first Swedish manufactured alpine skis in 25 years. The experience from snowboard heavily influenced the new skis. Compared to other brands at that time the Extrem skis were made super fat and the graphical design came from the snowboard world. When the freeriding boom came during the following years, the Extrem skis were right on target.
Ever since the start, the passion for snowboarding and skiing permeated the entire chain of production. All boards and skis produced has been developed and built by hand by people with a passion for riding. The proximity to the mountains in Åre has also made it possible to try new things and always be at the forefront of trends and technology. Having beenin Norwegian ownership a couple of years, the founders Stefan and Patrik, along with Carl Geijer, Anders Selvehed and Johan Hjelte bought back the factory and the brand Extrem from Norwegian Skigutane in 2011. The business is now run under the name of Åre Skidfabrik (Åre Ski Factory), where Extrem is a wholly owned brand.